PROSPECTS AND OPPORTUNITIES
Sustainability to become greater focus area over the forecast period
With changing climatic conditions due to global warming, sustainability becomes increasingly important. Water scarcity remains a constant concern, particularly since the severe drought in the Western Cape in 2018, which resulted in “Day Zero”, when the province predicted the day the dams would run totally dry.
Processed vegetables provide competition due to convenience trend
While fresh vegetables are generally cheaper than their processed counterparts, the convenience trend is likely to drive up demand for processed vegetables in the coming years. Not only are frozen and shelf stable vegetables quick to cook and require minimal preparation, but they have a longer shelf life than fresh produce.
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in South Africa?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in South Africa - Category analysis
KEY DATA FINDINGS
Vegetables continue to benefit from home cooking
Improving weather conditions and reduced power outages lead to slower pace of price increases for vegetables
Sustainability to become greater focus area over the forecast period
Processed vegetables provide competition due to convenience trend
Fresh Food in South Africa - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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