Competitive Landscape
99 Speedmart Accelerates Share Gains as Rivals Lose Ground
Convenience retailers in Malaysia is highly concentrated, with the top two companies controlling over two-thirds of value share in 2025. The convenience store 99 Speedmart has extended its dominance, increasing its share from 51% in 2024 to 53% in 2025.
Emart24 Captures New Demand by Riding Korean Food Trends
Aside from the leading player, emart24 was one of the fastest-growing convenience retailers, with its share more than tripling between 2021 and 2025. The retailer has tapped into the rising popularity of Korean food and beverage trends, which are resonating with younger and Muslim consumers alike.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Malaysia?
- Which are the leading retailers in Convenience Retailers in Malaysia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Malaysia - Category analysis
Key Data Insights
Strong Performance Driven by Aggressive Expansion of Convenience Stores
Strong Performance Driven by Aggressive Expansion of Convenience Stores
99 Speedmart and Econsave Boost Growth by Prioritising Affordability and Proximity
7-Eleven and 7-Cafe Leverage Private Label to Attract Value-Driven Consumers
Digitalisation and Cost-Efficient Retail Chains to Drive Outlet Expansion
Forecourt Retailers Seek to Differentiate through Alliance with Convenience Store Brands
Mondo Smart Store and Family Mart Lead the Emergence of Unmanned and Ai-Powered Retail Formats
99 Speedmart Accelerates Share Gains as Rivals Lose Ground
Emart24 Captures New Demand by Riding Korean Food Trends
Retail in Malaysia - Industry Overview
Retail Growth Slows as Consumers Seek Greater Value-For-Money
Key Data Insights
Retail Growth Slows as Consumers Seek Greater Value-For-Money
Appliances and Electronics Specialists Retain Lead Despite Softening Demand
Ikea Reinvents Store Experience to Drive Physical Footfall and Brand Connection
Strong Focus on Value Amid Cost Pressures Fuels Retail Growth
Shopee, Lazada and Tiktok Shop Expand Social Commerce Reach
Shopee and 99 Speedmart Sustain Leadership as Retail Remains Fragmented
Wow Beauty and Jaya Grocer Signature Set New Experiential Benchmarks
Informal Retail
Opening Hours for Physical Retail
Seasonality
Chinese New Year
Hari Raya Aidilfitri
Deepavali
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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