Competitive Landscape
Circle K Consolidates Leadership as Gs25 Drives Experience-Led Growth
Convenience retailers in Vietnam remained highly concentrated in 2025, with the top two players accounting for the majority of value sales. Circle K, operated by Red Circle Co Ltd, maintained its leadership with a 43% value share in 2025, while GS25 Vietnam Co Ltd held 15%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Vietnam?
- Which are the leading retailers in Convenience Retailers in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Vietnam - Category analysis
Key Data Insights
Gs25 and 7-Eleven Accelerate Urban Expansion to Win over City Dwellers
Gs25 and 7-Eleven Accelerate Urban Expansion to Win over City Dwellers
Gs25 Leverages Local Insight and Global Expertise to Redefine the Shopping Experience
7-Eleven Sets New Food Trends to Win over Young Consumers Online and Offline
7-Eleven and Gs25 Expand Fast to Meet Youth-Driven Demand
Convenience Stores Outpace Forecourt Retailers with Lifestyle-Led Growth
Circle K Consolidates Leadership as Gs25 Drives Experience-Led Growth
Retail in Vietnam - Industry Overview
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Key Data Insights
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Bach Hoa Xanh’S Growth Outpaces That of Traditional Competitors in Terms of Value Increase
Dien May Cho Lon’S Livestream Mega-Sales Transform Electronics Shopping
Generation Z and Y Fuel the Growth of Modern Retail Outlets outside Urban Areas
Tax Reforms and Local Warehousing Reshape Competition and Profitability for Both Online and Offline Retailers
Shopee and Bytedance Expand, but Fragmentation Persists in Retail
Saigon Co.Op and Canifa Set New Benchmarks with Smart Retail Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double-Digit Sales Days
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!