Home and garden in 2024: The big picture
Home and garden sales declined in 2024 which was primarily due to the uncertain economic conditions. Sales across all of the key categories declined in current value terms in 2024 as consumers looked to make savings in response to elevated inflation and the rising cost of living.
2024 key trends
Increased pressure on disposable income led many households to prioritise essential spending over discretionary categories like home furnishings and gardening in 2024, although this negativity was offset partially by a growing interest in sustainability and urban green spaces. Unfavourable weather conditions in 2024, including a stormy summer season, further dampened demand.
Competitive landscape
Ikea remained the leading company within home and garden in 2024 which was due to its strong market presence, affordability, and constant investment in innovation. In response to the economic downturn, Ikea aimed to retain its market share by offering discounts and promoting more affordable alternatives.
Retail developments
Homewares and home furnishings stores remained the leading distribution channel within home and garden in 2024. These stores effectively deliver a tangible and immediate shopping experience that appeals to consumers seeking personalised and sustainable home and garden solutions.
What next for home and garden?
Households are likely to remain cautious about spending on non-essentials at least in the short term. Many people are scaling back on extensive home and garden projects with economic uncertainty and a sluggish property market likely to discourage discretionary investments in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in France?
- Which are the leading brands in Home and Garden in France?
- How are products distributed in Home and Garden in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in France
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in France
KEY DATA FINDINGS
Economic pressures, unfavourable weather and a weak housing market impact sales
Leroy Merlin leverages digital kiosks and online marketplaces to boost sales
Consumers shift towards e-commerce in search of better prices and convenience
Drop in DIY spending to continue negatively impacting sales of home improvement
Energy efficient designs and carbon savings to play a key role in shaping the future of home improvement
AI to take on a greater role in home design
Gardening in France
KEY DATA FINDINGS
Economic pressures and poor weather impact the French gardening market
Brands focus on sustainable solutions to drive sales in gardening
Retailers investing in sustainable solutions to attract customers
Inflationary pressures and changing weather patterns expected to drive up prices
Climate change driving a shift towards smart irrigation and flood resilient gardening
Technological tools and services expected to transform gardening in France
Homewares in France
KEY DATA FINDINGS
Consumers continue to look for discounts and promotions amid economic uncertainty
Brands continue to invest in digital strategies and collaborations
Retailers continue to adopt an omnichannel strategy as they look to maximise their sales
Food storage one of the few bright spots in an uncertain market
Homewares to evolve with the changing consumer dietary trends and focus on circular economy
Private label stands to benefit from the challenging market conditions
Home Furnishings in France
KEY DATA FINDINGS
Lighting the one bright spot amid a sluggish housing market and a weak economy
Ikea focuses on providing affordable products to boost sales
Retailers leverage promotions and personalised services to drive sales
Economic uncertainty expected to inform the growth and development of home furnishings
Polarisation expected in the market with a focus on value, quality and sustainability
Technological advancements set to shape the future of home furnishings
The following categories and subcategories are included:
Home and Garden
-
-
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
-
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
-
-
-
-
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
-
-
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
-
-
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!