Home and garden in 2024: The big picture
Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.
2024 key trends
Home furnishings remained the largest category within Malaysia’s home and garden market in 2024, supported by rising urbanisation, growing middle-class incomes, and shifting lifestyle needs that prioritised comfort and aesthetics. Consumers placed increasing emphasis on creating personalised and functional interiors, driving demand for furniture, lighting, textiles, and decorative accessories.
Competitive landscape
Ikano Corp, which manages the Ikea brand in Malaysia, remained the leading player in the home and garden market in 2024, although it experienced a notable decline in market share due to a combination of external pressures and strategic decisions. The company implemented widespread price reductions across a broad range of products to support consumers grappling with cost-of-living challenges.
Retail developments
Non-grocery retailers remained the dominant distribution channel within Malaysia’s home and garden market in 2024, driven largely by the rapid expansion of specialist chains such as Ikea, HomePro, and MR.DIY, which continued to grow their store networks while strengthening omnichannel capabilities.
What next for home and garden?
Malaysia’s home and garden market is expected to continue to expand in constant value terms (at 2024 prices) over the forecast period. The accelerating pace of urbanisation has spurred residential development, fuelling demand for home improvement and gardening products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Malaysia?
- Which are the leading brands in Home and Garden in Malaysia?
- How are products distributed in Home and Garden in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Malaysia
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Malaysia
KEY DATA FINDINGS
Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
Strategic expansion and sustainability drive growth for White Horse and KCC Paints
Non-grocery retailers and e-commerce platforms reshape distribution landscape
Wall coverings and paint to lead growth as consumers prioritise affordability
Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living
Gardening in Malaysia
KEY DATA FINDINGS
Urban living, wellness trends and sustainability reshape Malaysia’s gardening market in 2024
Urban gardening leader Baba strengthens market position, while Hikoki powers growth with cordless innovation
Non-grocery retailers and e-commerce flourish as Malaysians turn to home gardening
Gardening will continue to evolve, driven by wellness trends and sustainable innovations
Smart home technology adoption to accelerate over the forecast period
Desire for eco-conscious living to drive demand for green materials
Homewares in Malaysia
KEY DATA FINDINGS
Malaysia's homewares market sees continued growth, as consumers showed continued interest in home-based cooking and kitchen styling
Tupperware maintains market leadership amid innovation and strong brand loyalty
Non-grocery retail remains dominant channel for homewares
Steady growth ahead for Malaysia’s homewares market, driven by urbanisation of consumer lifestyles and evolving retail channels
E-Commerce to drive homewares growth through convenience and digital innovation
Rapid adoption of smart home and kitchen appliances will reshape homewares landscape
Home Furnishings in Malaysia
KEY DATA FINDINGS
Indoor living leads growth in home furnishings in 2024
Ikea faces competitive pressure as affordability and innovation drive shifts in share
Direct selling and e-commerce fuel expansion
Modest growth expected, as consumers curb expenditure on non-essential items
Smart and multifunctional furniture will see rising demand, underpinned by increasingly urbanised lifestyles
Digital platforms set to transform shopping experience
The following categories and subcategories are included:
Home and Garden
-
-
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
-
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
-
-
-
-
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
-
-
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
-
-
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!