Home and garden in 2024: The big picture
In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend.
2024 key trends
Despite ongoing inflationary pressures and a mixed economic outlook, home and garden spending increased in current value terms in 2024. This reflected consumers’ rising interest in enhancing their living spaces, driven by both practical needs and lifestyle choices.
Competitive landscape
IKEA Romania SRL remained the leading company in the home and garden market in 2024, with a strong performance across all major categories, including home furnishings, homewares, gardening and home improvement. The company strengthened its position through sustained investment in omnichannel retail, expanding its geographic reach with the launch of its Planning and Order Studio in Constan?a and enhancing digital experiences via the IKEA Home Smart app.
Retail developments
In 2024, non-grocery retailers remained the leading distribution channel for home and garden in Romania, ahead of ecommerce and grocery retail, supported by strong performances across gardening, home furnishings, homewares and home improvement. Major home improvement and gardening chains like Dedeman, Leroy Merlin and Hornbach anchored growth through network expansion, seasonal promotions and robust omnichannel services.
What next for home and garden?
Retail constant value sales of home and garden will continue to decline in 2025 but at a slower pace than in the previous year. During the forecast period as a whole, retail constant value sales will increase marginally, swinging from a contraction in the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Romania?
- Which are the leading brands in Home and Garden in Romania?
- How are products distributed in Home and Garden in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Romania
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Romania
KEY DATA FINDINGS
Steady consumer investment in renovation and repair projects supports demand
Sanex’s Cesarom brand benefits from wide distribution and strong reputation
Home improvement and gardening chains continue to dominate distribution
Hand tools to remain the most dynamic category
Popularity of wallpaper will continue to fade
Smart home technology and sustainability will gain traction
Gardening in Romania
KEY DATA FINDINGS
Erratic weather patterns weigh on growth
Regular new product launches help Bosch and Husqvarna maintain their leadership
Home improvement and gardening stores deepen their domination
Fiscal tightening will constrain demand
Robotic lawn mowers will move towards the mainstream
Sustainability will be a major driver of gardening sales
Homewares in Romania
KEY DATA FINDINGS
Demand growth slows but remains robust
IKEA Romania strengthens its leadership
Home products specialists remain the leading distribution channel
Retail constant value sales of homewares will rebound
Shift towards simpler and more convenient cooking bodes ill for ovenware
Rising demand for eco-friendly products
Home Furnishings in Romania
KEY DATA FINDINGS
Elevated inflation weighs on home furnishings spending
IKEA Romania SRL strengthens leadership position with omnichannel approach
Homewares and home furnishing stores remain dominant
Home furnishings market will see little growth
Increased remote working will continue to boost demand for home office furniture
Sustainability will grow in importance
The following categories and subcategories are included:
Home and Garden
-
-
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
-
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
-
-
-
-
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
-
-
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
-
-
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!