Home and garden in 2024: The big picture
Home and garden saw modest current value growth in Mexico in 2024. Key drivers included significant retail investments from major players such as Home Depot and Walmart de México, which expanded operations and improved digital platforms.
2024 key trends
In 2024, biophilic design emerged as a significant trend in Mexico's home and garden market, as homeowners sought to create spaces that foster a deeper connection with nature. This approach integrates natural elements into interior design, such as indoor gardens, vertical plant walls, and the use of natural materials like wood and stone.
Competitive landscape
El Puerto de Liverpool SAB de CV significantly extended its lead in Mexico’s home and garden market in 2024. The company experienced notable growth by capitalising on a comprehensive strategy focused on brand strength and consumer experience.
Retail developments
Home improvement and gardening stores was the leading distribution channel in Mexico’s home and garden market in 2024. Moreover, the channel further increased its share of market value during the year as it benefited from expanded store networks, improved product assortments, and enhanced customer experiences.
What next for home and garden?
Mexico’s home and garden market is expected to see value sales rise in current terms over the forecast period, while they fall at constant 2024 prices. While ongoing economic uncertainty and consumer budget consciousness are likely to act as constraints on growth, the market stands to benefit from a number of positive factors.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Mexico?
- Which are the leading brands in Home and Garden in Mexico?
- How are products distributed in Home and Garden in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Mexico
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Mexico
KEY DATA FINDINGS
Mexico's home improvement market sees demand supported by urbanisation, eco-friendly products, and DIY culture
Pinturas Berel's growth in 2024 driven by strategic investments and community engagement
Strategic expansion and rising demand for sustainable paints boost growth of leaders in home improvement distribution
Economic uncertainty and regulatory challenges threaten development of home improvement
Smart home technology is redefining renovation priorities as Mexican homeowners seek greater efficiency, security and comfort
DIY culture is reshaping Mexico’s home improvement market through personalisation, affordability and tech-friendly solutions
Gardening in Mexico
KEY DATA FINDINGS
Tech-driven urban gardening and the rise of sustainable tools fuel market growth
CBM leads gardening through innovation, while Ames True Temper rises fast on back of distribution strength
Growth supported by omnichannel innovation and rising DIY demand
Gardening set for steady growth, with outdoor living products leading category expansion
Smart gardening tools and AR shopping features drive innovation in Mexico’s evolving gardening category
Digital innovation anticipated to accelerate growth by making gardening more efficient, sustainable, and accessible
Homewares in Mexico
KEY DATA FINDINGS
Rising incomes, urban growth, and sustainability trends are driving demand for modern and eco-friendly homewares in Mexico
Grupo Vasconia leads with innovation and cost efficiency, while Zara Home gains ground through digital and lifestyle-focused strategies
Homewares and home furnishing stores retains leadership through curated offerings, while e-commerce accelerates with tech-driven convenience
Urban growth and lifestyle changes drive demand for personalised, tech-enabled, and sustainable homewares
Digital innovation and rising connectivity anticipated to reshape homewares retail into a more personalised and accessible experience
Mexican homeware brands to thrive through design innovation and sustainability over the forecast period
Home Furnishings in Mexico
KEY DATA FINDINGS
Sofas and beds drive growth in home furnishings as consumers prioritise comfort and multi-functionality
El Puerto de Liverpool's success in home furnishings boosted by digital growth and expanded physical presence
Homewares and home furnishing stores the largest channel, while e-commerce grows fast
Kitchen and dining textiles to see steady growth driven by domestic demand and textile industry expansion
Younger, urban consumers to drive demand for affordable, versatile home furnishings in Mexico
Smart furniture and tech-enhanced products shaping the future of home furnishings in Mexico
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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