Home and garden in 2024: The big picture
Home and garden in Taiwan performed positively in 2024, with total current value sales growing at a faster rate than in 2023 and the four main categories posting improved results in this respect. Overall demand was lifted by a stronger-than-expected economic rebound, which bolstered confidence and purchasing power among consumers.
2024 key trends
Home and garden products incorporating more advanced technological features continued to gain popularity in Taiwan in 2024. Most notably, the growing adoption of smart home networks broadened the appeal of items equipped with built-in sensors and IoT connectivity for enhanced functionality, remote monitoring and control, personalised settings, automatic adjustment etc.
Competitive landscape
Dairy Farm International Home Furnishings Taiwan Ltd, the local operator of the Ikea brand, remained the top player in Taiwan’s home and garden market in value terms in 2024. This was mainly due to its leadership in home furnishings, through it also ranked first in homewares and had a more modest presence in home improvement and gardening.
Retail developments
Homewares and home furnishing stores remained the leading distribution channel in home and garden in Taiwan in 2024, followed by home improvement and gardening stores. The market value shares of both were down marginally on 2023 due to increasing competition from alternative formats.
What next for home and garden?
Home and garden in Taiwan is expected to see total current value sales increase at healthy rates throughout the forecast period. Overall demand looks set to remain robust thanks to steady growth in the number of households in the country and a broadly favourable macroeconomic climate.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Taiwan?
- Which are the leading brands in Home and Garden in Taiwan?
- How are products distributed in Home and Garden in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Taiwan
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Taiwan
KEY DATA FINDINGS
Growing popularity of DIY activities continues to lift demand
Toto retains overall lead while Sakura posts highest value growth rate
Home improvement and gardening stores remains the dominant distribution channel
Bathroom and sanitaryware expected to be the fastest developing category
Wider adoption of innovative digital technologies will continue to support growth
Sustainability credentials set to become more influential in purchasing decisions
Gardening in Taiwan
KEY DATA FINDINGS
Current value growth picks up as interest in gardening continues to rise
Green Orchids Co remains the overall leader
Distributon still heavily concentrated in home improvement and gardening stores
Overall demand expected to remain buoyant
Interest in products that harness smart technology set to increase
Climate change and sustainability concerns will continue to shape consumer choices
Homewares in Taiwan
KEY DATA FINDINGS
Home-centric living trend continues to drive growth
IKEA remains the top brand in homewares
Distibution landscape is more fragmented than in other categories
Steady growth in total current value sales projected for homewares
Convenience- and health-oriented products set to perform strongly
Interest in items made from more eco-friendly materials will continue to rise
Home Furnishings in Taiwan
KEY DATA FINDINGS
Increase in residential construction activity boosts sales
Ikea still the top home furnishings brand in Taiwan
Homewares and home furnishing stores remains the leading distribution channel
Outlook for home furnishings remains favourable
Space-saving, eco-friendly and smart furniture will continue to gain popularity
Minimalism and local heritage expected to be key design trends
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Home and Garden research and analysis database.
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