Home and garden in 2024: The big picture
Retail current value sales in home and garden in Spain decreased moderately in 2024, following a slight increase in 2023. This performance was influenced by severe floods in Catalunya, Pais Vasco, Valencia, Madrid and Galicia, coupled with the hottest summer on record.
2024 key trends
The recovery of property transactions fuelled by lower interest rates was a key driver of growth in home and garden, fuelled by lower interest rates, an increase in residential construction projects and a significant rise in home renovation permits. Reports indicate that construction grew by over one third in the first half of 2024, with higher numbers of property transactions.
Competitive landscape
Ikea (Ikea Ibérica) remained the leading brand in the highly fragmented competitive landscape of home and garden in retail value terms in 2024. The brand offered a broad range of products across categories, such as gardening, homewares and home furnishings and home improvement.
Retail developments
In 2024, homewares and home furnishing stores led the distribution of home and garden in retail value sales in Spain. Major retailers like Ikea and Zara Home remained top choices for consumers seeking a variety of homewares and home furnishings, including indoor and outdoor furniture, mattresses and home textiles.
What next for home and garden?
The overall performance of home and garden in Spain is expected to recover gradually through the forecast period. A marginal drop in retail value (constant 2024 prices) sales in 2025 is projected to be followed by slight-to-moderate increases through the remainder of the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Spain?
- Which are the leading brands in Home and Garden in Spain?
- How are products distributed in Home and Garden in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Spain
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Spain
KEY DATA FINDINGS
Home improvement shows signs of recovery in 2024
Roca Sanitario invests in sustainability and technological integration to remain ahead of the field
Specialist retailers offer unmatched selections, high convenience and expert advice to dominate distribution
Economic, social, technological and sustainability factors to boost the performance of home improvement
Shift from corded to cordless power tools
Innovations to focus on efficiency, sustainability and aesthetics
Gardening in Spain
KEY DATA FINDINGS
Pots and planters is the fastest-growing category amidst an increasing preference for biophilic design in homes
Rocalba reaps the benefits of strong investment in products and consumer engagement to lead the category
Home improvement and gardening stores dominate distribution, driven by wide assortments and competitive prices
Gardening is set to continue to benefit from the growing emphasis on green spaces
The urbanisation trend undermines the need for lawn mowers
Intelkia introduces a new smart garden solution to improve the management of green spaces
Homewares in Spain
KEY DATA FINDINGS
Homewares stagnates in retail value terms amidst price reductions and simpler dining and kitchen trends
Ikea leads with extensive kitchen and dining ranges in the latest designs
E-commerce gains popularity as a high convenience channel
Home entertaining trend to push a demand for dining products
Increasing preference for simple and quick cooking methods to hurt ovenware
Sustainable practices to inform competitiveness in homewares
Home Furnishings in Spain
KEY DATA FINDINGS
Home furnishings struggles in 2024 as younger adults turn to pre-owned items
Ikea strengthens leadership of home furnishings with the launch of a pre-owned platform
Homewares and home furnishing stores leverages rapid expansion and diverse offers
Home furnishings to recover gradually amidst urbanisation and improving economic conditions
Light sources to continue to suffer from the long replacement cycles of light-emitting diode lamps (LED)
Contemporary designs with artisanal craftsmanship to continue to foster an appreciation for quality pieces
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Home and Garden research and analysis database.
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