Home and garden in 2024: The big picture
Despite the war with Russia running into the third year, home and garden in Ukraine registered an increase in current value sales in 2024, shaped by reconstruction, a growing DIY culture, and a rising focus on urban gardening and sustainability. However, inflation was still high, though it eased.
2024 key trends
Rebuilding efforts drove demand for home improvement products, furniture, gardening tools, and décor, supported by international aid and private investments. At the same time, a strong do-it-yourself trend has taken hold, driven by cost-saving needs and a shift toward self-reliance, prompting retailers to offer DIY kits, repair guides, and tool rentals.
Competitive landscape
Danish home furnishings and homeware chain JYSK continued to lead the competitive landscape and opened 13 new stores and renovated eight existing ones. bringing the total number of stores to 124.
Retail developments
In 2024, home product specialists, and in particular home improvement and gardening stores, continued to be the leading distribution channel. With many consumers having to do repairs or even build their homes, these specialist retailers offered the largest ranges.
What next for home and garden?
Home and garden will register steady growth over the forecast period. However, as long as the war continues, inflation will still be a significant issue, and will dampen value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Ukraine?
- Which are the leading brands in Home and Garden in Ukraine?
- How are products distributed in Home and Garden in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Ukraine
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Ukraine
KEY DATA FINDINGS
Fall in constant value sales, as inflation hits profit margins
Sniezhka continues to lead
E-commerce registers highest vlaue growth
Slower growth as war continues to take a toll
Floor covering one of the weaker performers
Affordable prices remain key to attracting price sensitive consumers
Gardening in Ukraine
KEY DATA FINDINGS
Healthy current value growth in 2024
Nasinneva Kompania SeedEra holds on to lead and gains further value share
Sppecialist retailers continue to dominate, but grocery retailers make gains
Steady growth over forecast period
Continuing healthy value growth for e-commerce
Homewares in Ukraine
KEY DATA FINDINGS
Inflation hits profit margins
French companies perform well in homewares
E-commerce gains most value share
Steady growth over forecast
Food storage performs strongly
Home Furnishings in Ukraine
KEY DATA FINDINGS
Healthy current value growth, though inflation still an issue
JYSK holds on to top spot, while Condé Nast gains most value sahre
Digital innovation and evolving consumer habits reshape home furnishings in 2024
Steady, but muted constant value growth over forecast period
Indoor living faces slower growth amid economic pressures and shifting consumer priorities
Consumers highly price sensitive over forecast period
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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