Home and garden in 2024: The big picture
In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical gardens, hydroponic systems, and smart planters.
2024 key trends
Home improvement emerged as the largest and most dynamic category in Argentina’s home and garden industry, propelled by a widespread embrace of DIY culture. Amid inflationary pressures, more consumers opted for self-managed renovations and minor upgrades as a cost-saving strategy.
Competitive landscape
Sinteplast S.A.
Retail developments
In 2024, non-grocery retailers remained the dominant distribution channel in Argentina’s home and garden industry, supported by robust brand recognition, extensive store networks, and increasingly sophisticated omnichannel capabilities. Players such as Easy, Sodimac, Falabella, and Frávega catered to a broad consumer base by combining in-store experiences with strong e-commerce platforms.
What next for home and garden?
Value sales of home and garden are expected to rise over the forecast period, albeit at a slower pace due to ongoing macroeconomic challenges. Inflation, currency instability, and stagnant income levels are expected to constrain consumer spending, particularly for non-essential items like home furnishings and decorative upgrades.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Argentina?
- Which are the leading brands in Home and Garden in Argentina?
- How are products distributed in Home and Garden in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Argentina
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Argentina
KEY DATA FINDINGS
DIY culture and digital platforms reshape home improvement in Argentina
Leading players invest in operational efficiency and sustainability to drive competitive advantage
Non-grocery retailers dominate due to breadth of offering and omnichannel presence
Economic uncertainty slows growth, but DIY culture sustains market engagement
Rental demand, renovations and suburban growth to reshape housing and home improvement needs
Emerging technologies expected to elevate customisation, efficiency and smart living
Gardening in Argentina
KEY DATA FINDINGS
Urban gardening and sustainability drive growth in Argentina's gardening sector in 2024
Battery-powered innovation and sustainability drive growth for Stihl and Honda in Argentina’s gardening equipment market
Retailers in Argentina adapt to inflation and shifting consumer habits through omnichannel strategies and expanded home and garden offerings
Slowed growth expected in Argentina’s gardening category amid economic challenges
Climate change drives innovation in gardening in Argentina with focus on resilience and sustainability
Technology and sustainability drive innovation in gardenining in Argentina
Homewares in Argentina
KEY DATA FINDINGS
Dining category fuels growth through design, culture and digital accessibility
Rigolleau leads a dynamic competitive landscape by combining tradition with innovation
Non-grocery retailers dominate the market through breadth of range and omnichannel strategies
Economic turbulence expected to dampen growth and shift spending priorities
Demographic segmentation to influence product design and retail strategies
Innovation to drive premiumisation through functionality, hygiene and smart features
Home Furnishings in Argentina
KEY DATA FINDINGS
Home furnishings in Argentina thrives in 2024 with e-commerce growth and evolving consumer preferences
Local brands gain ground through multi-brand strategies and modular innovation
Retailers leverage affordability and digital tools to boost home furnishings sales
Lighting category shines in home furnishings in Argentina with energy efficiency and smart tech
Budget-friendly furniture gains traction in Argentina amid economic challenges
Innovations reshape Argentina's home furnishings market in 2024, focusing on sustainability and multifunctionality
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Home and Garden research and analysis database.
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