Home and garden in 2024: The big picture
Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact.
2024 key trends
Home furnishings accounted for most value sales, and within this, indoor living, was the largest, supported by a strong consumer focus on enhancing living spaces with stylish, comfortable, and multifunctional furniture. This demand was also driven by rising disposable incomes, the expansion of the residential housing sector, and lifestyle shifts, such as the increase in remote working.
Competitive landscape
In 2024, Ikea Retail Sp zoo. solidified its position as the leading player in Poland’s home and garden, through a combination of affordability, innovation, and sustainability.
Retail developments
In 2024, home product specialists, including home improvement and gardening stores, as well as homewares and furnishings stores, remained the largest distribution channel. This was due to their specialised focus, extensive product ranges, and ability to cater to diverse consumer preferences.
What next for home and garden?
There is considerable uncertainty in terms of the performance of home and garden over the forecast period. Rising construction costs could lead to reduced residential construction, which in turn could have a negative knock-on effect on home and garden.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Poland?
- Which are the leading brands in Home and Garden in Poland?
- How are products distributed in Home and Garden in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Poland
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Poland
KEY DATA FINDINGS
Paint and wall coverings lead amid shifting consumer priorities and design trends
Akzo Nobel gains top spot in 2024
Grocery retailers steal some value share
Power tools set to drive growth over forecast period
Tech innovations transform home improvement
Affordable prices remain key to attracting price sensitive consumers
Gardening in Poland
KEY DATA FINDINGS
Gardening equipment accounts for most value sales, but garden care strongest performer
Evergreen holds on to top spot, by prioritising affordability, accessibility, and environmental responsibility
Home improvement and gardening stores dominate, though e-commerce gains most value share
Steady growth, though profit margins tight
Consumer demand for eco-friendly and automated gardening tools set to rise
Climate change to transform home gardening in Poland by 2035
Homewares in Poland
KEY DATA FINDINGS
Homewares best peformer in 2024
Ikea continues to lead, and Le Creuset gains most value share
Supermarkets steal significant value share
Positive growth over forecast
Smart and hygienic innovations set to reshape homewares in Poland
Sustainable and biodegradable homewares poised for strong growth
Home Furnishings in Poland
KEY DATA FINDINGS
Fall in current value sales in 2024
Ikea remains on top and gains further value share
E-commerce performs strongly
Saturation and economic uncertainty dampens value sales
AI and automation in furniture design and production set to revolutionise home furnishings
Consumera highly price sensitive over forecast period
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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