Home and garden in 2024: The big picture
Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation.
2024 key trends
Home furnishings is a notable category within the home and garden in Singapore. With the majority of Singaporeans residing in Housing and Development Board (HBD) flats—which are a key component of Singapore's public housing system, providing affordable and accessible housing for a large portion of the population— or condominiums, there is a strong emphasis on optimising space without compromising on style.
Competitive landscape
Ikano Pte Ltd is the overall leading company in home and garden in Singapore, representing the iconic Ikea brand. The player also leads bathroom and sanitaryware, kitchen sinks, homewares, dining, kitchen, kitchen utensils, home furnishings, indoor living, home textiles, indoor furniture, window covering, outdoor living, and outdoor furniture, demonstrating the strength of its overall portfolio, and appealing to a broad consumer base with affordable, space-efficient, and multifunctional products — while also enhancing its e-commerce and sustainability initiatives.
Retail developments
Home products specialists, namely homewares and home furnishing stores, maintained the largest distribution share in home and garden in 2024. Such stores cater to consumers’ evolving demands for personalisation, quality, and functionality.
What next for home and garden?
Sales of home and garden are expected to see a slump in 2025, before picking up again over the forecast period. This temporary slump is attributed to economic pressures affecting consumer confidence and spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Singapore?
- Which are the leading brands in Home and Garden in Singapore?
- How are products distributed in Home and Garden in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Singapore
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Singapore
KEY DATA FINDINGS
DIY culture, engineered wood flooring, and bathroom upgrades support baseline sales
Nippon Paint drives sustainable innovation, while Bosch benefits from DIY trends
Home product specialists and e-commerce drive personalised, quality-focussed home improvement
Baseline demand set to continue, albeit at variable levels of performance
Sustainable paints and personalised wallpapers set to drive innovation
Sustainable flooring rises in Singapore, with bamboo, cork, and luxury vinyl tiles gaining popularity
Gardening in Singapore
KEY DATA FINDINGS
Urban gardening remains popular in Singapore, as space-saving innovations and sustainability trends drive growth
Bio-Flora maintains its lead thanks to its strong alignment with evolving trends
Home products specialists maintain the strongest distribution share, thanks to offering wide ranges of products
Urban gardening and sustainable design drive ongoing sales in gardening
Smart gardening technology set to thrive in Singapore, offering efficient, low-maintenance solutions for urban dwellers
Community gardening gains momentum in Singapore, fostering collaboration, sustainability, and demand for eco-friendly gardening products
Homewares in Singapore
KEY DATA FINDINGS
Homewares benefits from home-cooking trends and the demand for stylish and functional kitchen essentials
Ikea maintains its lead, while Iuiga benefits from its eco-friendly products and AI-powered shopping tools
General merchandise stores and department stores benefit from offering one-stop-shopping experiences
Personalised and multifunctional beverageware tipped for growth, while dinnerware faces a shift toward eco-friendly options in foodservice
Smart kitchen appliances set to become more popular in homewares
Smart hygiene options appeal to health-conscious consumers seeking efficiency
Home Furnishings in Singapore
KEY DATA FINDINGS
Home and kitchen trends in Singapore shift towards sustainability, space-saving options, and smart designs,
Ikea maintains its leading company place in home furnishings, thanks to innovation, affordability, and sustainability
Home products specialists maintain the strongest distribution share
Modular and multi-functional furniture fuel space optimisation trend in Singapore's compact living spaces
Affordable premium furniture set to support growth as brands deliver luxury at accessible prices
Home accessories and décor supported by social media and seasonal trends, driving personalised interiors
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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