Home and garden in 2024: The big picture
Home and garden in the United Arab Emirates recorded solid growth in 2024, although this is projected to experience a marginal slowdown in 2025. While the local economy is expected to continue expanding, challenges such as lower business confidence, global economic issues, and rising costs may contribute to this deceleration.
2024 key trends
Home and garden in the United Arab Emirates witnessed a significant shift towards sustainability and eco-friendly practices, reflecting a broader commitment to environmental responsibility. Dubai Municipality's ambitious greening initiatives led to the planting of 216,500 new trees and the expansion of green spaces by 391.
Competitive landscape
Landmark Group (Home Centre) gained leadership of home and garden from Al Futtaim Group (Ikea) in 2024. Both have a strong commitment to affordability, innovation, and sustainability.
Retail developments
Home products specialists continued to dominate the distribution of home and garden in 2024. In-store retail trends have been evolving to meet the demands of consumers seeking both convenience and enhanced shopping experiences.
What next for home and garden?
Value sales of home and garden in the United Arab Emirates are predicted to record low growth (at constant 2024 prices) heading into 2025, although they are set to gradually gain momentum towards the end of the forecast period. This slowdown is primarily attributed to cautious consumer spending amid economic uncertainty and the high cost of living.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in United Arab Emirates?
- Which are the leading brands in Home and Garden in United Arab Emirates?
- How are products distributed in Home and Garden in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in the United Arab Emirates
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in the United Arab Emirates
KEY DATA FINDINGS
Multiple economic and lifestyle shifts drive uneven performance across home improvement
Landmark Group’s success is driven by sustainable home solutions and value-focused retail expansion
E-commerce is most dynamic distribution channel in 2024, adapting to consumer convenience and expanding product offerings
AI-driven interior design is personalising home spaces for efficiency
Increasing focus on sleep health, mental wellness, and overall wellbeing is reshaping home improvement in local market
Sustainability is becoming a central focus, influencing materials, energy use, and waste management
Gardening in the United Arab Emirates
KEY DATA FINDINGS
Horticulture drives sales of gardening due to rising demand for plants and sustainable outdoor living
Desert Landscape retains lead, while Mills excels with smart, sustainable, and space-efficient solutions
E-commerce's rise in gardening distribution helps to reshape consumer preferences and retailer strategies
Fertiliser’s growth to be driven by sustainability and urban agriculture
Health and wellness set to drive future growth of gardening with emphasis on sustainability, mental wellness, and eco-friendly practices
Local initiatives to enhance green spaces with AI, robotics, smart irrigation, and greenhouses
Homewares in the United Arab Emirates
KEY DATA FINDINGS
Sales of homewares continue to rise as local population further expands
Mondex’s success is driven by product innovation and digital retail expansion
Homewares specialists embrace experiential stores to counter changing footfall trends
Homewares set for moderate growth in 2025 amid evolving retail habits and cautious spending
Long-term prospects for sustainable and biodegradable homewares driven by increasing consumer demand and government support
Shifting consumer demographics to drive demand based on age, gender, and housing status
Home Furnishings in the United Arab Emirates
KEY DATA FINDINGS
Personalisation in home furnishings grows as consumers seek unique indoor furniture experiences
Rising sales for Home Box driven by affordable, stylish home furnishings and enhancing e-commerce capabilities
Specialists dominate distribution, but e-commerce continues to make gains
Minimal growth expected for home furnishings due to maturity and shifting consumer priorities
Innovations such as smart furniture, sustainable materials, and multifunctional outdoor products to shape future development
Shifting consumer demographics and changing priorities to drive demand for functionality and sustainability among younger consumers
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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