Home and garden in 2024: The big picture
Sales of home and garden increased in 2024, supported by shifting consumer habits, improved macroeconomic conditions, and retailer-led innovations. With the Canadian housing market showing signs of stabilisation, consumers felt more confident investing in their homes.
2024 key trends
One of the most notable trends in 2024 was the increasing shift toward sustainable renovation and decor. With high property prices deterring moves, homeowners chose to reinvest in existing properties through upgrades, focusing on energy efficiency and longevity.
Competitive landscape
Ikea Ltd maintained its position as the leading company within home and garden in Canada, thanks to its strong omnichannel presence, value-driven proposition, and expanding range of in-store and remote services. The retailer’s strategic investments in local planning hubs and fulfilment centres enabled broader reach, especially in underserved communities.
Retail developments
Home improvement and gardening stores continued to lead as the dominant retail channel for home and garden products in 2024, supported by their expansive store footprints, expert staff, and broad assortments. These retailers benefited from consumers’ ongoing commitment to home upgrades and their preference for tactile, in-person shopping for high-involvement purchases.
What next for home and garden?
Sales of home and garden are expected to remain moderate over the forecast period amid persistent economic headwinds. Signify Canada anticipates that in 2025, sales momentum within the category will gradually build throughout the year, culminating in low single-digit growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Canada?
- Which are the leading brands in Home and Garden in Canada?
- How are products distributed in Home and Garden in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Canada
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in Canada
KEY DATA FINDINGS
Renovations and DIY trends propel the sales of home improvement
Behr Process Corp retains leadership through strategic partnerships despite seasonal setbacks
Home improvement and gardening stores lead as Canadians seek one-stop renovation hubs
Improving financing conditions to boost renovation spending
Eco-friendly materials and energy-efficiency to shape consumer demand
Technological integrations to drive personalised and efficient home upgrades
Gardening in Canada
KEY DATA FINDINGS
Warmer season spurs demand for gardening and horticulture extending harvesting windows
Brands continue to focus on sustainable solutions to cater to eco-conscious consumers
Home improvement and gardening stores dominate, benefitting from seasonal sales
Brands focus on heat-resilient plants to cater for water-stressed landscapes
Brands to invest in digital platforms further supported by personalised offers
Technological advancements such as electrification of tools to shape gardening
Homewares in Canada
KEY DATA FINDINGS
Increased interest in home cooking bolstered demand for homewares
Atlantic Promotions Inc was the leading company within homewares in 2024
Non-grocery retailers were the leading distribution channel within homewares in 2024
Health and budget considerations to shape cookware and kitchenware demand
Plant-based cooking to shape demand for specialised kitchen tools
Click-and-collect and next-day delivery to support e-commerce growth in homewares
Home Furnishings in Canada
KEY DATA FINDINGS
Increase in rental housing supported the sales for home furnishings
Brands focused on lowering prices to boost sales amid economic headwinds
Service enhancements remained a key driver amid lower footfall
Consumers to cautiously spend on home furnishings amid economic headwinds
E-commerce channels to gain share due to rising demand for convenience
Brands leverage IoT to meet demand for smart and modular pieces
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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