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2025 Developments
After two years of contraction, US home and garden rebounded in 2025, with a 3% increase in retail current value sales to USD372,026 million, despite ongoing but easing inflation, elevated interest rates, and new import tariffs. The appeal of this industry remains high due to its large, diverse consumer base and the ability of businesses to capture both cost-sensitive and selective premium spend, as evidenced by the growing split between demand for affordable essentials and design-led, high-durability upgrades. Brands that succeed are those refining value messaging, embracing rapid innovation in climate-adaptive and connected solutions, and investing in data-driven omnichannel strategies to meet evolving expectations for both value and quality. Structural shifts, such as consolidation among leading retailers, the strength of private label, and the acceleration of hybrid digital and physical shopping, are fundamentally reshaping the competitive landscape and raising the bar for transparency, regulatory compliance, and differentiated product development.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in USA?
- Which are the leading brands in Home and Garden in USA?
- How are products distributed in Home and Garden in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in the US
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Home and Garden
Home Depot and Lowe’S Adapt as Shoppers Seek Essentials and Selective Upgrades
Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces
Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates
Chart 2 Scotts Miracle-Gro Expands Its Omri-Listed Miracle-Gro Range
Chart 3 Segway Navimow X3 Series Exemplifies Digitalisation in Gardening in 2025
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Retailers to Refine Value Messaging as Shoppers Split Spending Priorities
Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Private Label Gains Share as Price Pressures Reshape Choices
Tempur Sealy and Home Improvement Leaders Drive Consolidation
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand
Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment
Ai-Driven Tools and Collaborations Reshape Retail Innovation
Chart 10 Retail Channels 2020-2025
Catalysts for New Product Development
Pioneering Launches across Home and Garden Categories
Shifting Competitive Dynamics and Consolidation
Chart 11 Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem
Chart 12 Economic Context for Home and Garden
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Home and Garden
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Home Improvement in the US
Key Data Insights
Home Improvement Summary
Chart 19 Key Industry Trends for Home Improvement
Home Depot and Lowe’S Acquisitions Drive Shift to Essentials and Repairs
Floor Covering Retains Leadership as Power Tools Sees Growth Acceleration
Chart 20 Dewalt's First Cordless 4 In. Angle Grinder
Value-Driven Shoppers Reshape Spending Mix as Exclusive Brands and Financing Take Centre Stage
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Needs-Based Repair and Replacement Expected to Remain at the Forefront
Chart 23 Analyst Insight for Home Improvement
Expert Advice and Technical Transparency Will Build Trust and Margins
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Mohawk and Behr Reinforce Their Lead as Value and Innovation Drive Resilience
Chart 26 Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Home Depot and Lowe’S Maintain the Dominance of Home Improvement and Gardening Stores
Ai Integration, Omnichannel, and Pro-Focused Distribution Reshape the Landscape
Chart 29 Retail Channels 2020-2025
Catalysts for Functional and Digital Upgrades
Pioneering Ecosystems and Smart Planning Tools
Commercial Shifts Towards Value and Loyalty
Chart 30 Lowe's Launches First Ai-Powered Home Improvement Virtual Advisor
Chart 31 Economic Context for Home Improvement
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Home Improvement
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Gardening in the US
Key Data Insights
Gardening Summary
Chart 38 Key Industry Trends for Gardening
Segway and Plantaform Drive Adoption of Climate-Smart Gardening Solutions
Chart 39 Segway Navimow X3 Series Exemplifies Digitalisation in Gardening in the Us in 2025
Leafypod and Vego Garden Respond to Urban Gardening Boom
Scotts and Espoma Build Trust with Transparent, Certified Garden Care
Chart 40 Scotts Miracle-Gro Expands Its Omri-Listed Miracle-Gro Performance Organics and Organic Choice Ranges
Chart 41 Value Sales 2020-2030
Chart 42 Value Sales by Category 2025
Urban Dwellers and Younger Consumers to Fuel Demand for Connected Gardening Solutions
Smart Automation and Replenishment Products Set to Reshape Brand Loyalty and Repeat Purchasing
Chart 43 Forecast Value Sales 2020-2030
Chart 44 Forecast Value Sales by Category 2025-2030
Proven Winners and Scotts Reinforce Loyalty as Pots and Planters Drives Premiumisation
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Big-Box Retailers Sustain Dominance While Grocery Retailers and E-Commerce Reshape Value and Convenience
Direct-To-Consumer and Branded Plant Partnerships Accelerate Innovation in Horticulture and Edibles
Chart 47 Retail Channels 2020-2025
Catalysts for Modern Garden Solutions
Pioneering Launches in Smart and Sustainable Care
Commercial Shifts and Consumer Trust
Chart 48 Plantaform Smart Indoor Garden
Chart 49 Economic Context for Gardening
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Gardening
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Homewares in the US
Key Data Insights
Homewares Summary
Chart 56 Key Industry Trends for Homewares
Rebound to Growth as Consumer Expenditure Rises and Inflation Moderates
Kitchen Leads Sales, with Consumer Interest in Wellness and Sustainability Rising
Our Place and Stanley Drive Online Discovery and Digital-First Sales
Chart 57 Online Discovery Reshapes Us?Homewares Buying in 2025, Exemplified by Our Place
Chart 58 Value Sales 2020-2030
Chart 59 Value Sales by Category 2025
Digital-First Retailers Will Integrate Visualisation Tools to Capture Omnichannel Demand
Sustainability Scrutiny to Drive Investment in Certifications and Transparency
Modular and Space-Efficient Designs Attract Urban Households Seeking Versatility
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Yeti Expands Even as Private Label Extends Its Share
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
Grocery Retailers Maintains Lead but Digital Rivals Erode Share
Digitally Native Brands Drive Omnichannel Collaborations and Innovation
Chart 64 Retail Channels 2020-2025
Evolving Drivers of Product Development
Standout Additions to the Premium Homewares Offer
Chart 65 Yeti Extends Its Premium Cookware Line with a Carbon Steel Pan
Strategic Shifts and Competitive Realignments
Chart 66 Economic Context for Homewares
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Homewares
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025
Home Furnishings in the US
Key Data Insights
Home Furnishings Summary
Chart 73 Key Industry Trends for Home Furnishings
Modular and Multifunctional Are Important in a Cautious Consumer Environment
Indoor Living Essentials Drive Resilient Demand as Budgets Tighten
Chart 74 Ikea San Marcos - the First Ikea Small City Store in Texas
Lighting Brands Accelerate Led Adoption for Both Regulatory and Sustainability Reasons
Chart 75 Value Sales 2020-2030
Chart 76 Value Sales by Category 2025
Design-Led Retailers Expected to Expand Digital Tools to Capture Value-Driven Shoppers
Chart 77 Analyst Insight for Home Furnishings
More Brands to Offer Take-Back and Circularity Initiatives to Address Regulatory Scrutiny
Chart 78 Forecast Value Sales 2020-2030
Chart 79 Forecast Value Sales by Category 2025-2030
Private Label and Value-Led Brands Reshape the Competitive Dynamics
Acquisitions and Product Launches Impact the Competitive Landscape
Chart 80 Eight Sleep Introduces Pod 5: the First Ai-Powered Sleep System
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Homewares and Home Furnishing Stores Leads, as Many Consumers Still Prefer to Evaluate Products
Amazon and Wayfair Accelerate E-Commerce Growth with Ai Personalisation and Seamless Fulfilment
Wayfair’S Big-Box Format and Williams-Sonoma Collaborations Deliver Experience and Design Credibility
Chart 83 Retail Channels 2020-2025
Modular Design and Circularity Shape New Collections
Artificial Intelligence and Wellness Drive Technological Integration
Chart 84 Wayfair Introduces Ai-Powered Tool Muse to Inspire and Personalise the Home Shopping Experience
Strategic Polarisation and the Rise of Private Label Offerings
Chart 85 Economic Context for Home Furnishings
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Home Furnishings
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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