Home and garden in 2024: The big picture
In 2024, home and garden in the US recorded an overall decline in value sales, reflecting the weak performance of home furnishings, home improvement, and homewares. Elevated interest rates and persistent inflation dampened consumer confidence and restricted access to the consumer finance required for large purchases and renovation projects.
2024 key trends
Whilst pockets of growth existed in US home and garden over 2024, due to changing consumer lifestyles, broader economic pressures and the weak housing market led to significant value sales decline across major categories. Home furnishings remains the largest category in US home and garden, which is largely comprised of indoor living.
Competitive landscape
Ashley Furniture Industries Inc retained its position as the leading player in US Home and Garden in 2024, particularly within indoor furniture, although it witnessed a decline in retail value share. This dip was driven by macroeconomic pressures, as persistent inflation, high interest rates, and a subdued housing market, curtailed big-ticket purchases.
Retail developments
In 2024, non-grocery retailers remained the leading distribution channel for home and garden products in the US, notably home products specialists. These retailers excel in presenting a wide range of thoughtfully selected home furnishings, textiles, and gardening products, catering to consumers seeking both quality and aesthetic appeal.
What next for home and garden?
Home and garden in the US is expected to face a downturn over the forecast period, with multiple categories experiencing declining sales due to ongoing economic pressures. In home furnishings and home improvement, high inflation and elevated interest rates have already significantly reduced consumer spending power.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in USA?
- Which are the leading brands in Home and Garden in USA?
- How are products distributed in Home and Garden in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in the US
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in the US
KEY DATA FINDINGS
Home improvement declines amid high interest rates and sluggish housing activity
Strategic innovation and rising competition reshapes home improvement offerings
Omnichannel strength and digital tools drive distribution in the US
Projected decline in home improvement due to economic challenges
3D Printing set to gain momentum in home improvement as a cost-effective and sustainable alternative
Gardening in the US
KEY DATA FINDINGS
Wellness and sustainability draws consumers towards gardening products
Innovation raises product appeal as brands align with consumers’ need for sustainable gardening solutions
Specialised retailers and e-commerce aids development of gardening category
Urban living and wellness trends to spearhead growth in gardening
Indoor plants to fuel development of horticulture
Technology is set to change home gardening with smart functionality
Homewares in the US
KEY DATA FINDINGS
Homewares sees contraction in sales amid shifts in US consumer spending
Homeware brands compete on design and sustainability
Grocery retail chains dominate while e-commerce gains ground in homewares
Dinnerware set to shine as homewares faces economic headwinds and shifting consumer priorities
Great Jones x Lamson knives bring colour and craftsmanship to homewares
Home Furnishings in the US
KEY DATA FINDINGS
Home furnishings contracts amid housing slump and shifting consumer priorities
Brand adaptation and smart innovation raises the competitive stakes in US home furnishings
Channel shifts redefines the US Home Furnishings retail landscape
Economic pressures and housing slump to drive further decline in home furnishings
US Import tariffs pose significant challenges for domestic home furnishings industry
AI-driven personalisation stands to reshape the online channel
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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This report originates from Passport, our Home and Garden research and analysis database.
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