Home and garden in 2024: The big picture
Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and gardening tools.
2024 key trends
In 2024, the performance across home and garden in the Netherlands was increasingly shaped by affordability pressures, pushing brands toward pragmatic, added-value differentiation such as modular furniture and durable, multifunctional designs. With living spaces shrinking, compact and adaptable solutions gained traction, particularly among younger, urban consumers.
Competitive landscape
In 2024, Ikea BV reinforced its leadership in home and garden through a strong focus on affordability, sustainability, and digital innovation. The company expanded its product range with seasonal launches like the RÖJDA Collection, and introduced modular, space-saving solutions tailored to urban living.
Retail developments
Non-grocery retailers remained the dominant distribution channel across all four home and garden categories in the Netherlands in 2024 owing to their broad assortments, in-store experiences, and strategic pricing. In gardening, players like Intratuin, Praxis, and Gamma led with expert-led service and wide product offerings.
What next for home and garden?
Over the forecast period, home and garden sales in the Netherlands will be shaped by shifting demographics, economic caution, and growing sustainability concerns. Gardening and home furnishings are expected to decline due to an ageing population, urbanisation, and market saturation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Netherlands?
- Which are the leading brands in Home and Garden in Netherlands?
- How are products distributed in Home and Garden in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in the Netherlands
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
Home Improvement in the Netherlands
KEY DATA FINDINGS
Economic pressures reshape home improvement in 2024, with the focus shifting to cosmetic upgrades
Sustainability and style drive growth of AS Création BV
Non-grocery retailers read, offering broad product assortments and in-store advice
Floor covering expected to be the most dynamic category, driven by sustainability and rising residential construction
Smart home innovation accelerates, blending technology with energy efficiency and everyday convenience
Sustainability to shape home improvement, with rising demand for green roofs and eco-materials
Gardening in the Netherlands
KEY DATA FINDINGS
Gardening declines due to ageing population, urbanisation and climate change
Sustainability-driven innovation fuels ECOstyle’s rapid growth
Non-grocery retailers lead, with grocery retailers and e-commerce experiencing dynamic growth
Further decline anticipated
Urbanisation drives the popularity of space-saving gardening solutions like vertical gardens
Rising demand for sustainable and smart solutions, and e-commerce growth
Homewares in the Netherlands
KEY DATA FINDINGS
Economic uncertainty and persistent inflationary pressures affect consumer spending and confidence
Ikea maintains its leadership with innovation and strategic expansion
Non-grocery retailers dominate, while direct selling grows with personalised offerings
Growth driven by innovation and sustainability
Rising demand for premium beverageware that enhances the drinking experience
Philips and Scanpan to lead innovation with smart appliances and sustainable cookware
Home Furnishings in the Netherlands
KEY DATA FINDINGS
Economic challenges impact home furnishings in 2024
Ikea BV reinforces its leadership through innovation and expansion
Non-grocery retailers maintain their dominance, offering diverse product ranges, personalised customer service and comprehensive in-store experiences
Economic uncertainty and cautious consumer spending impact demand
Ikea to innovation, blending craftsmanship and sustainability through modular, durable designs made with eco-friendly and recycled materials
E-commerce share gain as retailers adopt hybrid strategies
The following categories and subcategories are included:
Home and Garden
-
-
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
-
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
-
-
-
-
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
-
-
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
-
-
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!