Meat in India recorded volume growth in 2025, however, prices rose sharply at year-end as a prolonged winter cold wave and festive demand tightened supplies. Higher prices, particularly for chicken and mutton, pushed some consumers towards more affordable proteins such as eggs and fish. Meanwhile, the government launched the Meat Export Development Fund to strengthen export competitiveness, supporting anticipated export-led growth in beef despite moderate domestic demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in India - Category analysis
KEY DATA FINDINGS
Winter disruptions and export momentum shape meat sales in India
Winter supply disruptions and festive demand drive meat price inflation in 2025
The government launches its Meat Export Development Fund for global expansion
Beef production and export capacity are set to expand despite moderate domestic demand
Meat startups are set to pivot to profitable omnichannel and offline models
Fresh Food in India - Industry Overview
Convenience, safety, and nutrition drive growth and premiumisation in fresh food
KEY DATA FINDINGS
Convenience, safety, and nutrition drive growth and transformation in fresh food in India
Weather-driven disruptions and structural gaps shape fresh food in 2025
Consumer demand for quality, convenience, and functional benefits redefine premiumisation
Digital integration and data-driven supply networks are expected to transform fresh food
Resilience-focused production systems will stabilise fresh food in India
Traditional stores continue to dominate while rising mobility leads forecourt retailers to gain ground
Quick commerce and retail e-commerce continue to transform access to fresh food
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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