PROSPECTS AND OPPORTUNITIES
Total consumption of meat expected to quickly recover as prices stabilise
The Australian Bureau of Statistics reported a decline in the price of beef and lamb in the first half of 2024 and a slowdown in the price growth of other meats such as poultry and pork. With the price of meat expected to continue with this trend over the forecast period, consumers are likely to be able to afford to purchase fresh meat more often.
Recovery of foodservice expected, but channel sees rising demand for plant-based meat alternatives
While spending in the foodservice channel has been limited in recent years due to consumers reducing their expenditure on takeaway food and dining out, as inflation slowly eases, they will be in a stronger position to spend on indulgences outside of the home. The foodservice channel holds significant volume share of fresh meat, especially poultry and beef.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Australia - Category analysis
KEY DATA FINDINGS
High inflation and cost of living cuts into consumer spend on meat
Innovations in meat manufacturing focus on delivering sustainability goals
Total consumption of meat expected to quickly recover as prices stabilise
Recovery of foodservice expected, but channel sees rising demand for plant-based meat alternatives
Fresh Food in Australia - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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