Consistent demand for affordable and versatile protein has supported volume sales of meat, with consumers leaning heavily towards chicken and lower-cost cuts amid cost of living pressures. Hampered by price sensitivity and ingredient scrutiny, the future growth of meat alternatives depends on its deeper integration into mainstream consumption patterns.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Australia - Category analysis
KEY DATA FINDINGS
Meat performance is heavily influenced by cost of living pressures
Chicken leads meat category growth as affordability and versatility sustain demand
Regulatory flexibility around free-range labelling supports poultry supplies
Australian beef poised for export-led growth amid domestic pricing pressures
Meat alternatives look to regain momentum through mainstream repositioning and flexitarian appeal
Fresh Food in Australia - Industry Overview
Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
Modest performance in fresh foods as sales stabilise
Downtrading coincides with focus on nutrition and wellbeing
Rising consumer expectations around sustainability
Poultry and eggs to show solid performance
Supermarkets enhance price transparency and quality standards
Retail e-commerce gains pace amid heavier digital investment
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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