Volume sales for meat in Poland rose slightly in 2025, although growth remained broadly flat as households prioritised affordable staples such as poultry and pork while treating beef as an occasional purchase. Beef and veal recorded the fastest volume growth, signalling some easing in consumer caution as inflation moderated and more at-home cooking encouraged experimentation, even though most domestic beef production is still exported. Rising production costs limited stronger gains and reinforce
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Poland?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Poland - Category analysis
KEY DATA FINDINGS
Premium cuts support volume sales despite cost constraints
Positive but flat growth for meat in 2025
Production costs prevent stronger growth
Slight volume growth forecast for meat in Poland
Fresh Food in Poland - Industry Overview
Home cooking lifts fresh food volumes as value shapes purchasing patterns
KEY DATA FINDINGS
Cost remains key concern
Consumers shift away from ultra-processed foods
Rising production costs will see sustained consumer price sensitivity
Accelerated shift away from ultra-processed foods
Discounters and supermarkets lead retail distribution through favourable pricing
E-commerce sees fastest expansion though older Poles remain wary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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