PROSPECTS AND OPPORTUNITIES
High protein diets set to drive total volume growth of meat in Japan
From 2024 to 2029, total volume sales of meat are anticipated to experience slow but steady growth in Japan, remaining above the pre-pandemic level. This demand will primarily be bolstered by the increasing popularity of high protein diets.
Potential demand for more convenient packaging
In Japan, meat is traditionally sold in tray packaging that is wrapped in plastic film. However, depending on the residential area, some localities require or encourage residents to recycle these trays, often insisting that they be washed before being handed over for recycling.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Japan?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Japan - Category analysis
KEY DATA FINDINGS
Total volume sales of meat see a marginal increase in 2024 thanks to continued foodservice recovery and stable demand in retail
Health and wellness trend benefits healthy meats
High protein diets set to drive total volume growth of meat in Japan
Potential demand for more convenient packaging
Fresh Food in Japan - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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