PROSPECTS AND OPPORTUNITIES
Poultry prices expected to stabilise after recent fluctuations
The average unit price of poultry in South Africa has experienced significant price increases in recent years, driven by factors such as avian influenza outbreaks, global supply chain disruptions, and rising production costs. While prices for certain chicken cuts have begun to moderate due to increased production and lower feed prices, the overall cost remains elevated compared to pre-pandemic levels.
Plan to launch shelf stable chicken could increase competition for fresh options
The introduction of shelf stable chicken to the South African market could have an impact on demand for fresh poultry, particularly given the country's high domestic consumption. Towards the end of the review period, Astral Foods announced that it was planning to launch shelf stable chicken in South African, a segment which is largely untapped.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in South Africa?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in South Africa - Category analysis
KEY DATA FINDINGS
Consumer demand remains low despite meat prices stabilising
Rainbow Chicken unbundled from RCL Foods despite industry challenges
Poultry prices expected to stabilise after recent fluctuations
Plan to launch shelf stable chicken could increase competition for fresh options
Fresh Food in South Africa - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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