PROSPECTS AND OPPORTUNITIES
Slower price growth, and high protein and wellness trends to contribute to ongoing recovery
With prices showing slowing growth rates, consumer demand for fresh meat in the US is expected to see continued recovery, with a return to volume growth expected for all channels in the forecast period. Demand is expected to be bolstered as consumer trends cycle back in favour of fresh due to a preference for familiar, natural, and high protein diets.
Volatile political climate to threaten stabilising costs
As with many products, concerns over pricing will continue to resonate across meat. Hoping to stabilise costs, manufacturers have been seeking to reinforce supply chains using strategies such as revamped technologies and sustainability efforts.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in the US - Category analysis
KEY DATA FINDINGS
Convenience and costs bring volatility across meat
Poultry leads growth, while shifting consumer demographics signal continued opportunities for beef
Slower price growth, and high protein and wellness trends to contribute to ongoing recovery
Volatile political climate to threaten stabilising costs
Fresh Food in the US - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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