PROSPECTS AND OPPORTUNITIES
Growth for meat is anticipated to be modest, challenged by high price points
Consumption of meat in Morocco is set to see modest growth during the forecast period, with total volume sales set to grow at a CAGR of 4%. Local breeders will continue to face rising costs for imported fodder.
There will continue to be limited prospects for pork consumption in Morocco
Pork consumption in Morocco is expected to show minimal growth during the forecast period, with a negative volume growth projected. It continues to represent the smallest category within the meat sector, with annual consumption estimated at only 600 tons on average.
Poultry is expected to see the strongest performance, benefiting from an ongoing migration away from red meat
Poultry is expected to experience the strongest value and volume growth over the forecast period, driven by a continued shift from red meat to poultry among consumers, further accelerated by high inflation and challenging economic conditions. With drought and low production pushing up the prices of red meat, particularly beef and lamb, poultry will remain a popular and affordable option, especially for low-income Moroccan consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Morocco - Category analysis
KEY DATA FINDINGS
Inflation drives up red meat prices, while the government implements measures to ensure a steady supply of beef
Poultry sales benefit from affordable prices compared to other meat options
Modest growth for lamb, mutton, and goat as high price points reduce sales
Growth for meat is anticipated to be modest, challenged by high price points
There will continue to be limited prospects for pork consumption in Morocco
Poultry is expected to see the strongest performance, benefiting from an ongoing migration away from red meat
Fresh Food in Morocco - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!