PROSPECTS AND OPPORTUNITIES
Convenience may further drive the shift towards processed meat and meal kits, hampering fresh meat consumption
As urbanisation accelerates and the pace of life continues to become faster in China, consumers’ dietary habits and preferences are undergoing significant changes. An increasing number of consumers, especially young urban dwellers and busy professionals are shifting from purchasing traditional fresh meat to convenient ready-to-eat products and meal kits.
The rising consumption of premium meat in China is set to continue
With rising urban incomes and increased health awareness, more Chinese consumers have been seeking meat with high nutritional value and traceable origin, and this is set to continue. Premium meat has become a status symbol, especially amongst affluent individuals, and in foodservice.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in China - Category analysis
KEY DATA FINDINGS
Evolving dynamics in meat in China in 2024
The average price of pork rises slightly in 2024, primarily driven by inflation and increased production costs
Convenience may further drive the shift towards processed meat and meal kits, hampering fresh meat consumption
The rising consumption of premium meat in China is set to continue
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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