Falling consumption of pork, the most widely consumed meat in China, is curbing overall retail volume sales in the meat category. Structural shifts towards dining out more and cooking less at home is also evident in meat consumption, with foodservice sales rising ahead of the retail channel. Purchasing behavior is not only shaped by price, but also health, quality and convenience factors.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in China - Category analysis
KEY DATA FINDINGS
Meat volume sales under pressure in the retail channel
Meat consumption trends are evolving in China
Convenience and sustainability shape demand patterns
Foodservice meat sales rise amid stronger preference for dining out and less home cooking
Changing dietary preferences to weigh on meat consumption
Premiumisation and branding are key strategies to counter decline in retail channel
Fresh Food in China - Industry Overview
Health concerns fuel demand for fresh food
KEY DATA FINDINGS
Bright performance for fresh foods
Economic uncertainty leads to downtrading across categories
Positive evolution shaped by urbanisation and plant-based diets
Distribution is set to evolve with the adoption of digital technologies
Sustainable features to underpin evolution of branding strategies
Small local grocers face growing competition from modern channel
Impressive performance for retail e-commerce
Contrasting performance between retail and foodservice channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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