Brazil’s fresh meat category recorded value growth in 2025, but volume growth remained limited as high meat inflation continued to outpace income gains and constrained purchasing power, particularly among lower-income households. Many consumers traded down from beef into cheaper proteins such as poultry and eggs, reduced pack sizes, or bought meat less frequently, leaving much of the category’s expansion price-driven rather than demand-led. Premium and niche segments, including lamb, mutton and
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in Brazil - Category analysis
KEY DATA FINDINGS
Price-led gains mask softer meat demand in Brazil
Inflationary pressures drive prices high but curbs volume growth
Increasing demand for leaner meet aligns with health and wellness trends
Meat volume growth limited by high prices in the forecast period
Premiumisation set to drive market growth in value
Fresh Food in Brazil - Industry Overview
Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
KEY DATA FINDINGS
Fresh food benefits from cost concerns and shift away from ultra-processed alternatives
Health trends and home-cooking culture drive consumers to fresh food options
Distribution upgrades and rising interest in niche offerings support overall volume growth
Further growth forecast amid continued consumer shift to natural foods
Supply-chain improvements should support expansion
Investment in retail distribution and foodservice set to broaden access
Neighbourhood stores remain backbone of fresh food supplies
Supermarkets benefit through broad offer and modernisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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