Meat is expected to maintain solid total volume growth in Brazil in the forecast period, with beef and veal set to see the strongest increase. The prioritisation of young cattle over older animals in meat production is long known by the industry, and largely driven by quality, tenderness, and market preferences.
The increasing demand for more natural or organic meat, particularly organic chicken, is driven by growing consumer awareness of health, environmental, and ethical concerns. Consumers are seeking products that are free from artificial additives, hormones, and antibiotics, and which are produced in a sustainable way.
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Understand the latest market trends and future growth opportunities for the Meat industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsThis report originates from Passport, our Meat research and analysis database.
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