Fresh meat remains a key part of the local diet and therefore sales continued to see robust growth in total volume terms in 2025 despite the financial pressures facing many households. The market saw a degree of polarisation during the year. On one hand, price-sensitive consumers traded down to cheaper cuts and private label options in order to make savings. Meanwhile, on the other hand, some families invested in higher quality fresh meat, especially products from trusted, ethical and traceable
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in United Arab Emirates?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Fresh meat remains a staple of the local diet despite economic pressures
Consumers trade down but stay loyal to fresh meat
Consumers willing to pay more for trusted and traceable meat
Premiumisation anchored in trust, traceability and sustainability
Convenience-led innovation gaining momentum
Fresh Food in the United Arab Emirates - Industry Overview
Fresh food sales on the rise as consumers pursue healthier lifestyles
KEY DATA FINDINGS
Fresh food in 2025: The big picture
Price sensitivity and busy lifestyles impact consumer shopping behaviour
Focus shifts to sustainable and reliable supply chains for key fresh foods
Supply chain stability will be key to growth over the forecast period
The shift towards healthier lifestyles should benefit fresh food sales
The United Arab Emirates set to be a benchmark for a modern fresh food ecosystem
Price competitiveness and sustainability key features of the retail market
Online sales evolving thanks to increasing speed and efficiency
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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