PROSPECTS AND OPPORTUNITIES
French farmers object to potential deal between EU and Mercosur
At the end of the review period, the European Union and the South American trade bloc, Mercosur, were negotiating a free trade agreement. Whilst Germany and Spain are supportive of the project, French farmers are still against the proposal as Latin American imported fresh food would compete with local producers by offering cheaper alternatives.
Players adapting to changing diets, but meat substitutes remains a niche area
Players such as Charal are investing in new products within packaged unprocessed meat, with moves such as the launch of a lightweight frozen beef burger in 2024. Charal and Bigard, leading players in unprocessed beef patties, are diversifying into chilled processed meat products such as microwavable burgers in the case of Charal and Pork Cordon Bleu in the case of Bigard.
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in France - Category analysis
KEY DATA FINDINGS
Return to growth, but many consumers looking to reduce meat consumption
Significant increase in prices amidst broader rise in the cost of living
French farmers object to potential deal between EU and Mercosur
Players adapting to changing diets, but meat substitutes remains a niche area
Fresh Food in France - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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