Total volume sales for meat in France were flat in 2025 as higher prices, environmental concerns and animal welfare considerations continued to curb consumption, with beef becoming more occasional for many households. A growing flexitarian base, especially among millennials and Generation Z, reinforced the shift toward protein options perceived as better value and lower impact, helping poultry match pork in volume size. The category also faced structural pressures on the supply side, including f
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Overview:
Understand the latest market trends and future growth opportunities for the Meat industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meat in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meat in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Meat sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Meat in France - Category analysis
KEY DATA FINDINGS
Meat demand weakens as affordability and sustainability reshape choices
Stagnation sets in as the shift away from meat persists
Pre-packaged meat gains rapid ground in France
Positive growth forecast but meat faces difficult future
French farmers feel threatened by new trade agreement
Fresh Food in France - Industry Overview
Health-led, value-driven demand supports fresh food expansion
KEY DATA FINDINGS
Prevailing health trends favour plant proteins as meat continues to struggle
Concerns with cost and ultra-processed foods shape behaviour, while premiumisation trend gains traction
Fresh food set to see stabilised sales and strong support for local produce
New trade agreement threatens fair competition, according to French farmers
Supermarkets respond to local price sensitivity with broader ranges of affordable options
Popularity of click-and-collect propels e-commerce expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meat
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meat research and analysis database.
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