Poultry is expected to remain the largest and most dynamic meat category over the forecast period in retail volume terms. Poultry will likely remain hugely popular among Italians, who will likely continue to choose it both for health reasons and for its low pricing.
In recent years, the focus on animal welfare has grown significantly and this trend is set to continue in the forecast period influencing both consumer purchasing decisions and company activity. There are several reasons why animal welfare will likely become an increasingly important issue.
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Understand the latest market trends and future growth opportunities for the Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsThis report originates from Passport, our Meat research and analysis database.
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