Total volume sales of pulses in the US rose moderately over 2025. Pulses saw volume sales rise across all channels in 2025, with retail posting the strongest growth and foodservice and institutional seeing slight increases. Retail outperformed foodservice and institutional channels because home cooks rediscovered dried pulses as budget-friendly staples. Long shelf life meant no pressure to use these products quickly, appealing to households planning meals in advance or buying in bulk. Growth als
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in the US - Category analysis
KEY DATA FINDINGS
Long shelf life and the search for affordable protein stimulate the demand for pulses
Beans drive demand as the search for affordability and protein aligns
Cultural adoption and meal preparation methods reshape consumption patterns
Cultural diversity expansion and protein trends to support modest but steady total volume growth
Lower cost structure positions pulses favourably although preparation planning weakens appeal
Fresh Food in the US - Industry Overview
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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