PROSPECTS AND OPPORTUNITIES
Sustainability and the rise of second-hand goods is expected to shape consumer purchasing behaviour
The forecast for apparel and footwear specialists in Austria remains cautious despite the expected improvement in general consumer sentiment. While wages have largely caught up with the increased cost of living, this positive adjustment may not translate into substantial growth for the sector.
Despite economic challenges, affordable and sustainable options are set to gain ground
In contrast to the trend of closures and brand discontinuations, a few brands showed signs of growth in Austria at the end of 2024. One example is the Dutch discount chain Zeeman, which had previously seen little expansion since it entered the Austrian market in 2015.
Second-hand clothing will place further pressure on apparel and footwear specialists
The trend towards second-hand clothing in Austria is expected to continue gaining momentum in the forecast period, posing a challenge for the apparel and footwear specialist sector. Although, in 2024, used products accounted for less than 3% of Austrian spending on clothing, the growing focus on sustainability and the influence of the retro trend is expected to drive this share higher.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Austria?
- Which are the leading retailers in Apparel and Footwear Specialists in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Austria - Category analysis
KEY DATA FINDINGS
Moderate retail value growth as price sensitivity and second hand goods impact buying habits
Pepco exits the market citing a lack of profitability as the key reason
The footwear specialists sector continues to see changes as players leave the market
Sustainability and the rise of second-hand goods is expected to shape consumer purchasing behaviour
Despite economic challenges, affordable and sustainable options are set to gain ground
Second-hand clothing will place further pressure on apparel and footwear specialists
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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