PROSPECTS AND OPPORTUNITIES
Demand from inbound tourists remains crucial for the future
Inbound tourism in Japan faced substantial challenges during the COVID-19 pandemic, with visitor numbers plummeting in 2020 and 2021 due to travel restrictions. However, from 2022 onwards the situation began to recover, culminating in a significant resurgence in 2023, when Japan reclassified COVID-19.
Online shopping becomes more convenient, highlighting the need to consider offline value
The evolution of technology, services, and the integration of AI have significantly reduced the drawbacks associated with purchasing apparel and footwear online, such as concerns over sizing and the returns process. As a result, the role of physical stores is shifting towards offering more experiential services tailored to customers’ needs.
Loyalty strategy key for cross-channel users, who shop both offline and online
As consumer behaviour continues to evolve, the future will see individuals utilising both physical stores and online platforms seamlessly. This shift highlights the necessity for brands to foster a continuous connection with customers, regardless of the shopping medium.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Japan?
- Which are the leading retailers in Apparel and Footwear Specialists in Japan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Japan - Category analysis
KEY DATA FINDINGS
Store growth stalls as shift to online accelerates
Fast Retailing continues to grow, with a wide store presence
Competitive landscape intensifies within a fragmented channel; success in urban areas key to further growth
Demand from inbound tourists remains crucial for the future
Online shopping becomes more convenient, highlighting the need to consider offline value
Loyalty strategy key for cross-channel users, who shop both offline and online
Retail in Japan - Industry Overview
Retail in 2024: The big picture
Changes in the competitive environment in retail
Japan’s retail industry embraces digital solutions to combat labour shortages
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargains
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargains
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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