PROSPECTS AND OPPORTUNITIES
Apparel and footwear to grow through modernisation and market segmentation
The Moroccan apparel and footwear market is expected to continue growing, supported by stable socio-economic conditions, rising urbanisation, and increased consumer demand. As new shopping centres are developed, retail space expansion will provide opportunities for established brands and new entrants alike.
Foreign investment to strengthen domestic textile production and reduce costs
In a landmark development for Morocco’s apparel industry, Chinese firm Sunrise Textile has announced a USD422 million investment to build Africa’s largest textile industrial complex in the Saïss region near Fès. Spanning 18 hectares, the facility will encompass the full textile value chain – from raw material sourcing to finished garment production – serving both domestic and export markets.
Digital natives and mobile commerce to fuel e-commerce growth
The expansion of Morocco’s digital economy, particularly under the “Morocco Digital 2030” framework, will play a key role in accelerating the shift towards online fashion retail. A growing population of digital-native consumers is embracing mobile-first shopping habits, supported by improved internet access and the widespread use of smartphones.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Morocco?
- Which are the leading retailers in Apparel and Footwear Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Morocco - Category analysis
KEY DATA FINDINGS
Apparel and footwear specialists adapt to an evolving competitive landscape
LC Waikiki retains leadership through local production and customer service
Marjane re-enters fashion through partnership with OVS
Apparel and footwear to grow through modernisation and market segmentation
Foreign investment to strengthen domestic textile production and reduce costs
Digital natives and mobile commerce to fuel e-commerce growth
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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