PROSPECTS AND OPPORTUNITIES
New legislation could impact Chinese players but Amazon hovers with new plan
Chinese e-commerce platforms might lose their competitive advantage over the forecast period due to the forthcoming introduction of Passar, Switzerland’s new digital customs system which is due to come into force between Q2 2026 and Q1 2027. It will also extend the automatic exchange of information (AEOI) to include crypto assets, with this change set to take effect from 1 January 2026.
Uncertain future for apparel and footwear specialists
One of the leading domestic fashion retailers, Chicorée Mode AG, has already covered almost the entire Swiss market, but it might potentially expand into other countries like Germany and Austria. This could strengthen its brand value and thereby help it to attract more brand conscious consumers.
Retailers starting to invest in social commerce and livestreaming
Switzerland has seen the slow emergence of social commerce, with some consumers starting to purchase products including apparel and footwear via social media. Some leading apparel and footwear specialists such as Dosenbach and H&M have already made the first tentative steps in this direction (since autumn 2024).
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Switzerland?
- Which are the leading retailers in Apparel and Footwear Specialists in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Switzerland - Category analysis
KEY DATA FINDINGS
Sales decline as consumers adopt conservative shopping behaviour
Premium brands outperform mid-priced players
Low-cost Chinese players present a significant challenge to fast fashion brands
New legislation could impact Chinese players but Amazon hovers with new plan
Uncertain future for apparel and footwear specialists
Retailers starting to invest in social commerce and livestreaming
Retail in Switzerland - Industry Overview
Retail in 2024: The big picture
Retailers focus on making improvements to increase their appeal
Migros and Coop remain on top
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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