PROSPECTS AND OPPORTUNITIES
Future challenges amid economic pressures and shifting consumer habits
Moving into 2025, apparel and footwear specialists in Germany is expected to face continued challenges, with offline sales likely to decline further due to persistent macroeconomic pressures and evolving consumer behaviours. While inflation has moderated, real disposable incomes remain constrained, leading consumers to prioritise essential spending and seek value-driven purchases.
Esprit's exit from local market set to reshape mid-market fashion
The closure of Esprit's remaining German stores at the end of 2024 is set to reshape the mid-market fashion segment, creating opportunities for other brands to capture displaced demand. However, the broader mid-market space faces ongoing challenges from fast fashion e-commerce competitors and shifting consumer preferences towards sustainability and affordability.
Innovation and social commerce set to influence future strategies of apparel and footwear specialists
Over the forecast period, apparel and footwear specialists in Germany is expected to be increasingly shaped by innovation in both physical and digital consumer experiences. Retailers are investing in store enhancements such as self-checkout systems to streamline the shopping process and reduce wait times, aligning with consumer demand for convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Germany?
- Which are the leading retailers in Apparel and Footwear Specialists in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Germany - Category analysis
KEY DATA FINDINGS
Offline stores face decline amid cost pressures and shifting consumer preferences
Zara and Takko perform well by adapting to consumer trends and economic shifts
E-commerce’s strength and the struggles of mid-market players
Future challenges amid economic pressures and shifting consumer habits
Esprit's exit from local market set to reshape mid-market fashion
Innovation and social commerce set to influence future strategies of apparel and footwear specialists
Retail in Germany - Industry Overview
Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer Sales
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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