PROSPECTS AND OPPORTUNITIES
Positive outlook for the sector despite challenges from demographic decline
Despite Bulgaria’s declining population, the outlook for apparel and footwear remains positive over the forecast period. Consumer demand for fashion will continue, though the number of specialist apparel and footwear retail outlets is expected to decline gradually.
E-commerce to drive industry growth as retailers enhance omnichannel strategies
E-commerce is set to continue its strong growth trajectory in Bulgaria over the forecast period, with apparel and footwear retailers increasingly adopting omnichannel strategies to expand their consumer reach. Many leading retailers are expected to integrate online shopping with in-store experiences, offering consumers greater flexibility and convenience.
Fast fashion to gain market share as price sensitivity continues to influence consumer behaviour
Fast fashion brands are expected to strengthen their market positions over the forecast period, particularly as long as inflation remains a concern for consumers. With many shoppers prioritising affordability, global fast fashion chains will continue to gain value share at the expense of smaller, higher-priced local retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Bulgaria?
- Which are the leading retailers in Apparel and Footwear Specialists in Bulgaria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Bulgaria - Category analysis
KEY DATA FINDINGS
Apparel and footwear sector benefits from improved economic conditions and consumer confidence
The rise of discount fashion chains reshapes the competitive landscape
Second-hand and outlet shopping gains traction as consumers prioritise affordability and sustainability
Positive outlook for the sector despite challenges from demographic decline
E-commerce to drive industry growth as retailers enhance omnichannel strategies
Fast fashion to gain market share as price sensitivity continues to influence consumer behaviour
Retail in Bulgaria - Industry Overview
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Christmas
Shopping Season Back to school
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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