PROSPECTS AND OPPORTUNITIES
Online sales and sustainability drive strategic approaches
Livestream-based sales on platforms such as Lazada.vn, Shopee.
Encouraging signs for recovery
Despite the mounting appeal of digital sales, apparel and footwear specialist retailers is projected to recover some momentum over the forecast period, with Vietnam’s predicted GDP growth suggesting an overall upswing in disposable incomes. This improving economic landscape is likely to motivate consumers to spend again on items like fashion, provided they feel confident in their financial security.
Strengthening customer bonds in a digital era
Over the forecast period, retailers are expected to pursue closer connections with shoppers, boosting loyalty through membership programmes and app-based services. Uniqlo offered a four-month Grab Unlimited Free subscription to first-time members who downloaded the UNIQLO app and signed up in 2024, incentivising more frequent engagement with its stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Vietnam?
- Which are the leading retailers in Apparel and Footwear Specialists in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Vietnam - Category analysis
KEY DATA FINDINGS
Apparel and footwear specialists suffers slowed growth
International labels gain strength as local brands battle competition
Financial pressures force store closures and online pivots
Online sales and sustainability drive strategic approaches
Encouraging signs for recovery
Strengthening customer bonds in a digital era
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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