PROSPECTS AND OPPORTUNITIES
Resilience expected for apparel and footwear specialists in China, despite the challenge from other channels
Apparel and footwear specialists in China is expected to experience slow and steady growth over the forecast period in current value terms, with minimal growth also anticipated in outlet numbers. Resilience is expected to be driven by a combination of consumer trends, innovation, and shifting economic conditions.
Creating outlets in which consumers want to spend time
Many consumers have shifted an increasing share of their purchases to retail e-commerce, with the sales of apparel and footwear e-commerce far higher than apparel and footwear specialists in China in 2024. Nevertheless, store-based retailing will still play an important role in consumers’ purchasing decisions, since it is critical to the customer experience to create a connection with brands.
Opportunities for digital transformation within apparel and footwear specialists
With steady growth in demand anticipated, players in apparel and footwear specialists in China are expected to find growth opportunities in digital transformation and product innovation. In terms of digital transformation, brands are expected to invest more in omnichannel strategies, enhancing digital integration between online and offline experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in China?
- Which are the leading retailers in Apparel and Footwear Specialists in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in China - Category analysis
KEY DATA FINDINGS
Shifting consumer preferences lead to stable but cautious growth for apparel and footwear specialists
Domestic brands dominate as fast fashion falters in apparel in 2024
The popularity of live broadcasts means more offline retailers are becoming involved
Resilience expected for apparel and footwear specialists in China, despite the challenge from other channels
Creating outlets in which consumers want to spend time
Opportunities for digital transformation within apparel and footwear specialists
Retail in China - Industry Overview
Retail in 2024: The big picture
Digital and social media initiatives drive retail growth
Shifts in retail channels favour value-based retail and online sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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