PROSPECTS AND OPPORTUNITIES
Channel faces mixed results as variety stores and low-cost retailers gain ground
Local sources remain rather sceptical about the short-term recovery prospects for apparel and footwear specialists in France. The category has experienced a decline in value in recent years - aside from a temporary rebound following the pandemic.
Technological innovations transform French apparel & footwear
On the outskirts of towns, large low-cost and mid-priced chains - such as Kiabi and Gémo - are faring better than shops in traditional outlying malls. Similarly, sports superstores like Decathlon and Intersport, which are predominantly located outside commercial centres and offer affordable pricing, continue to thrive.
Sustainability will serve as a double-edged sword
Sustainability will continue to shape the short-term performance of apparel and footwear sales, acting both as a growth driver and a potential inhibitor. Younger consumers increasingly demand clothing made from sustainable fabrics - ideally recycled, locally produced, and built to last or be resold.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in France?
- Which are the leading retailers in Apparel and Footwear Specialists in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in France - Category analysis
KEY DATA FINDINGS
Apparel and footwear specialists struggle amid ongoing economic and political uncertainty
Competitive landscape remains highly fragmented
Low-cost brands soar in popularity as luxury segment struggles amid digital shifts
Channel faces mixed results as variety stores and low-cost retailers gain ground
Technological innovations transform French apparel & footwear
Sustainability will serve as a double-edged sword
Retail in France - Industry Overview
Retail in 2024: The big picture
Quest for lowest prices across all social classes
New technologies continue to shape retail
Competitive landscape becomes increasingly consolidated, following strategic mergers and acquisitions
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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