PROSPECTS AND OPPORTUNITIES
Consumers expected to look for comfortable, unique and casual styles when shopping for apparel and footwear
Fuelled by a growing health and fitness consciousness among consumers, apparel and footwear specialists offering sportswear and sports-related items should see a strong performance over the forecast period. There is likely to be a growing demand for sports footwear and sportswear in Thailand over the forecast period in part due to consumers becoming more active but also due to the growing focus on comfort, as seen in the rapidly developing athleisure trend.
Polarisation set to continue in the market offering opportunities for retailers at both ends of the price spectrum
Sales growth through apparel and footwear specialists is expected to be hampered by prevailing economic uncertainty in Thailand, with many consumers continuing to struggle with the higher cost of living, high household debts and limited purchasing power. This could force people to delay non-essential purchases, while more consumers could also turn to the second-hand market or more affordable retail channels to make savings.
Green fashion is gaining traction
Eco-friendly fashion options are likely to gain popularity over the forecast period prompting brands to adopt sustainable practices to attract the growing number of environmentally conscious consumers. Sustainability could be witnessed in the form of marketing campaigns and new product arrivals.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Thailand?
- Which are the leading retailers in Apparel and Footwear Specialists in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Thailand - Category analysis
KEY DATA FINDINGS
Apparel and footwear specialists see healthy growth in 2024 but various positive and negative trends influence the market
Apparel and footwear specialists in a state of flux as consumer demands become increasingly polarised
Social media playing an increasingly important role in marketing apparel and footwear
Consumers expected to look for comfortable, unique and casual styles when shopping for apparel and footwear
Polarisation set to continue in the market offering opportunities for retailers at both ends of the price spectrum
Green fashion is gaining traction
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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