PROSPECTS AND OPPORTUNITIES
Challenges will remain for apparel and footwear specialists
While the Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending, apparel and footwear specialists will face increasing competition from e-commerce, which will continue to suppress potential sales. Overall, the challenges faced by high street shops will continue and trends which have emerged since the era of the pandemic will continue to have an impact.
Social media could act as strategic channel to funnel sales via e-commerce
Social media usage and e-commerce shopping are expected to become even more popular with Swedish consumers over the forecast period. As a result of this, many apparel brands are focussing heavily on combining social media and e-commerce channels to take advantage of this trend.
Omnichannel strategies and enhanced customer service become increasingly important
The important of e-commerce should not be underestimated in apparel and footwear specialists. Indeed, competition will continue to increase in this space, as will the customer service offer which accompanies the online channel.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Sweden?
- Which are the leading retailers in Apparel and Footwear Specialists in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Sweden - Category analysis
KEY DATA FINDINGS
Apparel and footwear specialists struggle as consumers spend more on out-of-home activities
High street apparel and footwear shops struggle to recover from previous impacts
Pure online players remain a significant threat
Challenges will remain for apparel and footwear specialists
Social media could act as strategic channel to funnel sales via e-commerce
Omnichannel strategies and enhanced customer service become increasingly important
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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