PROSPECTS AND OPPORTUNITIES
Economic recovery to unlock growth potential
A more stable economic outlook will support improved performance for apparel and footwear specialists. Rising urbanisation, growing population numbers, and the influence of global fashion trends via social media will fuel interest in fashion retail.
Digitalisation to reshape apparel retail
Digital transformation is set to redefine Nigeria’s fashion retail landscape. With internet access and mobile phone ownership on the rise, digital platforms will become increasingly vital to market expansion.
Local premium brands tap into modernised cultural identity
A growing segment of Nigerian consumers is showing renewed interest in locally inspired fashion, creating growth potential for premium homegrown brands. Designers such as Orange Culture, Banke Kuku, and Kkerele are leading this trend by blending modern fashion with traditional aesthetics and storytelling.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Nigeria?
- Which are the leading retailers in Apparel and Footwear Specialists in Nigeria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Nigeria - Category analysis
KEY DATA FINDINGS
Challenging economy weighs on apparel and footwear specialists
Pepkor exit gives rise to rebranded local players
Temu disrupts market with aggressive e-commerce expansion
Economic recovery to unlock growth potential
Digitalisation to reshape apparel retail
Local premium brands tap into modernised cultural identity
Retail in Nigeria - Industry Overview
Retail in 2024: The big picture
Small grocers continue to dominate despite expansion in chained stores
Technology continues to transform the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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