ISM 2022

Cologne, Germany
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Euromonitor International Insights

Session date and time:

30 January 2022 07:30 CET – 2 February 2022 17:30 CET

The ISM in Cologne, the world's leading trade fair for sweets and snacks, offers you impulses, innovations, exciting networking, top-class exhibitors, and expert visitors in a combination that is unique worldwide. You'll also find the world's largest range of private-label sweets and snacks. Experience international sweets and snacks at the confectionery fair in Cologne.

One heart and one soul: In conjunction with ProSweets Cologne, the international supplier fair for the sweets and snacks industry, ISM represents the entire industrial value chain. From January 30th to February 2nd, 2022, the trade fair duo will once again make the cathedral city a meeting place for the sweets and snacks industry.

Buy your tickets here.

Speakers representing Euromonitor:

1)Tristan Höver; Research Analyst

Snacks and Confectionary Trends in Europe

Many aspects of consumer life are changing at an accelerating pace as a result of the pandemic that has transformed the industry and consumer purchasing behavior. Therefore, it is becoming increasingly important to be aware of the current trends affecting the snacking world. Euromonitor will highlight these trends with a focus on the European market and what they mean for snack food manufacturers. With health at the forefront, many consumers are turning to special diets, functional foods, and reducing sugar. On the other hand, people are spending more time at home, shopping from the couch. Snack manufacturers have to adapt to the changes in order not to be left behind.

For more information on the session visit here.

2) Margaux Laine; Senior Analyst, Food & Nutrition

Anytime, Anywhere: The Evolution of Snackification in 2021 and Beyond

The coronavirus has severely impacted the opportunity to snack. In the short term, the drastic reduction in mobility meant that snacks were no longer eaten anytime and anywhere, but only at home. Instant consumption, impulse and experiential elements have been significantly reduced, while portability has become the defining characteristic of category and distribution channel performance. This presentation examines how the evolution of the pandemic will shape the future of snacking, with key opportunities and threats.

For more information on the session visit here.