Session title: Unlocking Southeast Asia and India's Beauty Product Shopping Trends: The Rise of E-commerce.
Session description: The Beauty and Personal Care Industry, having experienced a robust resurgence from the lows of the pandemic, continues to ascend, particularly in the burgeoning Southeast Asian and Indian markets. A notable trend triggered by the pandemic is the enduring shift of consumers towards online shopping channels. The surge in digital accessibility has not only widened consumer reach but also eased market entry for brands. An in-depth analysis awaits as we delve into the rising prominence and the forward trajectory of online channels within the Beauty and Personal Care sphere.
Date and time of EMI session: 7 November 2023, 11.00 - 11.45 GMT +7
Name and title of speakers involved: Vishnu Vardhan, Research Manager