Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,570 UK and international visitors and more than 200 exhibitors.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to: source the latest eyewear, technology and solutions for their businesses; gain invaluable CPD points as part of our world-leading education programme and network with fellow industry peers through one-to-one meetings and parties.
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Session title: Where Consumers Shop for Eyewear
Session description: After a steep decline in 2020 due to the global pandemic, 2022 is showing signs of recovery for the eyewear market. In the post Covid-era, digitalisation has been crucial for all eyewear companies.
With eyewear still reliant on store-based channels for their in-store expert service, industry players will increasingly invest in omni-channel strategies to future proof revenue streams. Digital eye players also recognise the benefits of opening a physical space and are crossing over into physical stores.
Date and time of the session: 24 April 2022, 14:30 - 14:50 GMT
Name and title of the speaker: Natasha Cazin, Senior Consultant
