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ISM Cologne 2025

Germany - Koelnmesse Messepl. 1, 50679 Köln
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Ana Tique Profile Picture
Ana Tique Consultant
Tristan Höver Profile Picture
Tristan Höver Consultant

Session date and time:

2 February 2025 10:30 CET – 5 February 2025 14:10 CET

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The world’s largest trade fair for sweets and snacks. Bright, colourful and innovative - that's ISM! Renowned exhibitors and decision-makers from the confectionery and snack industry will also be welcoming you to ISM in 2025. You will experience a combination of new impulses, innovative product presentations and the world's largest range of retail labels in the sweets and snacks sector. This comprehensive programme with exciting networking opportunities is unique in the world.
 
Session titles:
  1. 2025 Global Consumer Trends: What´s Next for Snack Consumers
  2. Why innovation is critical - and how it provides a necessary edge
Session descriptions:
  1. What are the snack consumers looking for? Every year, Euromonitor explores the global trends driving consumer behaviours and preferences to look for in the coming year. In this presentation, we zoom into the most recent and relevant consumer trends in the snacks and confectionary industry. Alongside them, we look at recent results from Euromonitor's Consumer and Industry surveys and explore case studies that illustrate how innovation is meeting these trends. 
  2. We all have our go-to snacks, favorite flavors and favorite brands that we have been buying for many years... But of course tastes change, we want variety and options to choose from and we also want to try things out sometimes. But how innovative is the snacks market actually, what do those innovations look like and how long do they last? In this presentation, we take a look at new launches and new brands, the development of these in recent years and how we can actually determine whether a market is gaining or losing innovative strength.
Date and time of the EMI sessions:
  1. 2 February 2025, 10.30–11.00 CET; 3 February 2025, 10.00–10.30 CET; 5 February 2025, 10.00–10.30 CET
  2. 2 February 2025, 11.00–11.20 CET; 5 February 2025, 13.50–14.10 CET
Name and title of all speakers involved:
  1. Ana Tique, Consultant
  2. Tristan Höver, Senior Analyst

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