The 2023 NCA Convention is all about resilience and reinvention: Resilience to thrive as an industry no matter what challenges are thrown our way, and our endless capacity to reinvent ourselves to meet these challenges head-on.
Reconnect with your coffee friends and colleagues; gain knowledge, insight, and inspiration from industry experts and speakers; and experience the latest in coffee innovation – with sunny Tampa, FL as the backdrop.
Session title: Coffee and the Anxiety Economy: The Future of Energy in a Stressed-Out World
Session description: The American consumer of 2022 is under high levels of stress, barraged by inflation, geopolitical turmoil, and the generally frantic pace of modern life. Yet amid these historically high levels of stress, the desire for coffee and other caffeinated beverages only continues to grow. How long though, can this be expected to continue? In this session, Euromonitor International will look at the future of caffeine consumption in the US and the role of coffee specifically, highlighting ways the coffee industry can adapt to the changing needs of the increasingly anxious consumer.
Name and title of speaker involved: Matthew Barry, Food & Beverage Insights Manager
Register HERE.
