The QSR industry continues to evolve, shaped by changing consumer preferences, digital transformation, and competitive market dynamics. As brands navigate shifts in loyalty programs, delivery innovations, and digital adoption, understanding key trends and growth drivers will be crucial for success in 2025. This session will explore where the market is headed and how QSR brands can stay ahead in an increasingly competitive landscape.
Session title: Beyond Transactions: Unlocking Loyalty in Foodservice
Session description: In an industry shaped by shifting consumer preferences and intensifying competition, loyalty in foodservice is more than just points and discounts—it’s about meaningful engagement. This session will explore the state of loyalty in foodservice today, uncover key trends shaping customer retention, and highlight strategies businesses can use to build deeper connections with customers. By incorporating diverse features and experiential rewards, foodservice operators can personalise the customer experience and adapt to evolving market trends.
Date and time of the EMI session: 12 March 2025, 11:00–12:15 AET
Name and title of the speaker involved: Julia Illerea, Research Manager
Register HERE.
