PROSPECTS AND OPPORTUNITIES
TWS earbuds offers further growth potential over forecast period
TWS earbuds have become the most wanted format of headphones for Australians. This format’s portability and long-lasting battery provides a wide range of usage occasions as part of busy lifestyles.
Promotions will be key to maintaining volume sales growth
Local consumers are highly attracted to headphones as these devices have become complementary to other electronics that they use in their daily lives. Australians are highly aware of promotions on major dates and sales events to take advantage of discounted options; they are willing to postpone a purchase of their desired product if they believe they will be able to buy it at a heavily reduced price.
Physical stores will remain important aspect of shopping experience
Many Australians still prefer to shop for headphones in person, especially when looking for premium options. Consumers may initially gather information online, enabling them to identify the most important features and browse a broad selection of products, before visiting physical channels such as the dominant appliances and electronics specialists.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Headphones in Australia - Category analysis
KEY DATA FINDINGS
TWS earbuds remains most dynamic performer
Wireless headphones complement the connected environment
Premium segment continues to outperform mass models
TWS earbuds offers further growth potential over forecast period
Promotions will be key to maintaining volume sales growth
Physical stores will remain important aspect of shopping experience
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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