PROSPECTS AND OPPORTUNITIES
Popularity of TWS earbuds to persist due to perception of improving sound quality
One of the main reasons that local consumers have previously been reluctant to purchase TWS earbuds was the perceived mediocre sound quality when compared to traditional headphones and other forms of headsets. Nevertheless, newer models place a significant emphasis on improving sound quality, thus increasing their stature and popularity with consumers.
Fragmented landscape of premium headphones due to high number of brands entering local market
The landscape of premium headphones was traditionally dominated by well-known players such as Bose, Bang & Olufsen and Sennheiser, supported by perceptions of comparatively better sound quality compared to competitors. However, in Hong Kong, other renowned electronics players, including Sony, Samsung and Apple, are looking to further expand their product offerings, in addition to the entry of Chinese brands, creating diversity and opening the market up for greater competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Headphones in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Ongoing popularity of TWS earbuds drives category’s overall growth
Improved research and development boosts sales of TWS earbuds
Popularity of TWS earbuds to persist due to perception of improving sound quality
Fragmented landscape of premium headphones due to high number of brands entering local market
Consumer Electronics in Hong Kong, China - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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